Thursday 15 April 2010
Praise Email
This is a copy of the e-mail that my team sent to the Managing Director and Head of Interns:
'Hi both
I just wanted to drop you a note to let you know that Grace who has been helping out on our team for the last week has really been doing a great job for us the past few days, going way over and above the call of duty.
In addition to her help at the Mail on Sunday: Financial Mail shoot (Thurs) she insisted on dropping by our DOYS Easter event (Sat) which she can now include in her internship paper when she her returns to Uni. It really did make a massive difference as I was on my own that day so very useful having a spare pair of hands.
Just thought you should both know what a great job she has been doing as it shouldn’t go unnoticed.
Loobie'
'Hi both
I just wanted to drop you a note to let you know that Grace who has been helping out on our team for the last week has really been doing a great job for us the past few days, going way over and above the call of duty.
In addition to her help at the Mail on Sunday: Financial Mail shoot (Thurs) she insisted on dropping by our DOYS Easter event (Sat) which she can now include in her internship paper when she her returns to Uni. It really did make a massive difference as I was on my own that day so very useful having a spare pair of hands.
Just thought you should both know what a great job she has been doing as it shouldn’t go unnoticed.
Loobie'
Week Two and Three
So week two down and nearly week three. The time is flying so fast. I can't believe I only have two weeks left. Week two went past in a blur, nothing really stood out, It was a fairly quite week in the office. I wrote a Press Release for centre parcs which seemed to go down well, I also did LOADS of data base work, updating all our client progress reports and visual reports. No progress on my case study in week two other than some more observations. I have started to complie my case study now as I dont want to be stuck with 5,000 words at the end. It was a good idea starting it as now I have some more ideas about what I need to gather ect.
Week three has been similar to week two, I wrote a press release for funkin which went down amazingly well. The director of lifestyle (who never normally says a word to me) came and said she really loved and and was very impressed! Brownie points to me! I was ill on Wednesday this week, I think the very very long days caught up on me- I seriously don't know how they do it! I am off to another funkin Friday event this afternoon (Even though its Thursday) at Handbag online! Should be fun! Anything to get me out of the office!! I managed to get hold of the History of Halpern after a little digging which is fab for my case study. I have also written my list of questions I need answering- now just finding someone who has 5 mins to answer them!!
Anyway thats week two and three in a nutshell, a whirlwind of typing, scanning, emailing and phoning!!!!!!!
Week three has been similar to week two, I wrote a press release for funkin which went down amazingly well. The director of lifestyle (who never normally says a word to me) came and said she really loved and and was very impressed! Brownie points to me! I was ill on Wednesday this week, I think the very very long days caught up on me- I seriously don't know how they do it! I am off to another funkin Friday event this afternoon (Even though its Thursday) at Handbag online! Should be fun! Anything to get me out of the office!! I managed to get hold of the History of Halpern after a little digging which is fab for my case study. I have also written my list of questions I need answering- now just finding someone who has 5 mins to answer them!!
Anyway thats week two and three in a nutshell, a whirlwind of typing, scanning, emailing and phoning!!!!!!!
Tuesday 6 April 2010
Week One
OK, so week one down, and I can safely say you learn more in a week working than you do in a dozen lectures. Jumping into the fast paced, ever changing world of PR has been a challenge. Although I am exhausted from my first week, they don't teach you how to do 9-6 very well at uni, I am already full of invaluable knowledge. My week one tasks have included scanning coverage, compiling reports for clients, putting press packs together, cocktail making at Marie Claire, over seeing a photo shoot for The Times, ringing various people to find out various pieces of information; just to name a few.
Getting to see the Marie Claire office's and meet some big name journalists was a definite highlight, it also showed a unique way in which to get a product to a person. funkin cocktails are our client and we put on an event called 'funkin Friday'. Although we did it on a Wednesday. We take the product to people in a not so in you face way and it has proved really effective with coverage received.
The photo shoot was amazing, I was left in charge of the shoot at one of Hotel Chocolates biggest stores. Last minute I also stepped in to be in the images and ended up front page on the Financial section of the Mail on Sunday. Which earned me a mention in the Monday morning meeting. (Held of Tuesday)
So far I have yet to have much progress on my case study, as it is very difficult to ask questions as people are very very busy. However I have done a lot of observing and realised I need to change my case study question.
Overall this week has been amazing and a real insight into the real PR world.
Getting to see the Marie Claire office's and meet some big name journalists was a definite highlight, it also showed a unique way in which to get a product to a person. funkin cocktails are our client and we put on an event called 'funkin Friday'. Although we did it on a Wednesday. We take the product to people in a not so in you face way and it has proved really effective with coverage received.
The photo shoot was amazing, I was left in charge of the shoot at one of Hotel Chocolates biggest stores. Last minute I also stepped in to be in the images and ended up front page on the Financial section of the Mail on Sunday. Which earned me a mention in the Monday morning meeting. (Held of Tuesday)
So far I have yet to have much progress on my case study, as it is very difficult to ask questions as people are very very busy. However I have done a lot of observing and realised I need to change my case study question.
Overall this week has been amazing and a real insight into the real PR world.
Wednesday 17 March 2010
Case Study Proposal
I am going to be completing my case study at Halpern PR in London. I am going to be working alongside the Leisure and Lifestyle department who have brands including Disney on Ice, Centre Parcs, Superclubs, Hotel Chocolat and seriouslystores.com on their books. I am starting on Monday 29th March until Friday 30th April.
I choose Halpern as they are a leading name in the PR industry and have a really good reputation, also their extensive client list of high end brands was very attractive as would allow diversity and the opportunity to work with a range or brands and clients. Halpern is owned by Jenny Halpern Price who set up the company 16 years ago and the current managing director is Jennifer Burner. They have a 50 strong team of employees servicing clients from different sectors including fashion, travel, interiors, consumer brands, food, social, arts and entertainment.
Halpern see themselves as a leading and innovative company saying ‘We create cut-through consumer brand campaigns that fuel aspiration, underpinned with commercial focus to buy. Quite simply, we make our clients known...and respected. Part art, part science. We set trends, build consumer desire and shape debate across a broad spectrum of media and industries, for a diverse portfolio of world-class brands’
My case study is going to look at the relationship Halpern holds with journalists, and how this affects the company as a whole.
I am going to observe how effective I feel the communication is between Halpern and journalists, as I am aware all employees have to meet with at least one journalist a week, even if it is just for a coffee. I want to see how this unique approach benefits Halpern. I am going to interview employees at different levels in the company to find out how they feel it benefits them in doing their job and whether they feel it is an advantage to them when trying to gain media coverage.
As well as asking Halpern employees, I plan on asking some of the journalists how they feel this affects their relationship, as I want to be able to get views from both sides to be able to give an accurate account of just how much of an advantage this unique approach is.
I have chosen this project as I feel it is something that is realistic to investigate and I will be able to gain the information needed to answer the research question I devise. I was able to devise my idea based on the little knowledge I have of Halpern and how they operate, including their compulsory once a week journalism meeting, which allowed me to form my case study around something unique to Halpern as an agency.
I feel my own views will affect my research as I already have a pre-empted idea of what some of the answers may be, which could cloud my judgement when creating questions to ask employees and journalists. Also having never met anyone from Halpern I feel people may not have time to answer my questions or help with my research which may mean I lack confidence in asking.
I feel I will be bringing a fresh look and inquisitive nature to this case study allowing me to create interesting and relevant questions and observations to help come to a conclusion about my case study idea.
The questions I have devised for my research is ‘Halpern employees have to see a minimum of one journalist a week, does this create a positive impact for Halpern in maintaining their relationships with journalists and does it help towards their ability to generate media coverage?’
I came to my question as I wanted to use the unique approach Halpern have with meeting with journalists and see the impact this has on the company, also media coverage is something that most current and prospective clients will primarily be interested in, so I want to know whether Halpern’s relationships with journalists allows them to have an advantage in gaining this coverage.
The primary methods I am going to use is questionnaires, interviews and observations, I plan on contributing to my blog regularly so I don’t forget any small details and am able to reference back. Also this will allow me to adapt my questions for employees and journalists by looking at the information I have already received.
I choose Halpern as they are a leading name in the PR industry and have a really good reputation, also their extensive client list of high end brands was very attractive as would allow diversity and the opportunity to work with a range or brands and clients. Halpern is owned by Jenny Halpern Price who set up the company 16 years ago and the current managing director is Jennifer Burner. They have a 50 strong team of employees servicing clients from different sectors including fashion, travel, interiors, consumer brands, food, social, arts and entertainment.
Halpern see themselves as a leading and innovative company saying ‘We create cut-through consumer brand campaigns that fuel aspiration, underpinned with commercial focus to buy. Quite simply, we make our clients known...and respected. Part art, part science. We set trends, build consumer desire and shape debate across a broad spectrum of media and industries, for a diverse portfolio of world-class brands’
My case study is going to look at the relationship Halpern holds with journalists, and how this affects the company as a whole.
I am going to observe how effective I feel the communication is between Halpern and journalists, as I am aware all employees have to meet with at least one journalist a week, even if it is just for a coffee. I want to see how this unique approach benefits Halpern. I am going to interview employees at different levels in the company to find out how they feel it benefits them in doing their job and whether they feel it is an advantage to them when trying to gain media coverage.
As well as asking Halpern employees, I plan on asking some of the journalists how they feel this affects their relationship, as I want to be able to get views from both sides to be able to give an accurate account of just how much of an advantage this unique approach is.
I have chosen this project as I feel it is something that is realistic to investigate and I will be able to gain the information needed to answer the research question I devise. I was able to devise my idea based on the little knowledge I have of Halpern and how they operate, including their compulsory once a week journalism meeting, which allowed me to form my case study around something unique to Halpern as an agency.
I feel my own views will affect my research as I already have a pre-empted idea of what some of the answers may be, which could cloud my judgement when creating questions to ask employees and journalists. Also having never met anyone from Halpern I feel people may not have time to answer my questions or help with my research which may mean I lack confidence in asking.
I feel I will be bringing a fresh look and inquisitive nature to this case study allowing me to create interesting and relevant questions and observations to help come to a conclusion about my case study idea.
The questions I have devised for my research is ‘Halpern employees have to see a minimum of one journalist a week, does this create a positive impact for Halpern in maintaining their relationships with journalists and does it help towards their ability to generate media coverage?’
I came to my question as I wanted to use the unique approach Halpern have with meeting with journalists and see the impact this has on the company, also media coverage is something that most current and prospective clients will primarily be interested in, so I want to know whether Halpern’s relationships with journalists allows them to have an advantage in gaining this coverage.
The primary methods I am going to use is questionnaires, interviews and observations, I plan on contributing to my blog regularly so I don’t forget any small details and am able to reference back. Also this will allow me to adapt my questions for employees and journalists by looking at the information I have already received.
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